WhatsApp Message Policy¶

Follow the rules, policies, and instructions of the WhatsApp Business Platform.
Maintain a WhatsApp Business profile with customer service contact information, including one or more of the following: email address, website, or phone number. Make sure the information is accurate and up to date. You must not impersonate another company or otherwise mislead customers about the nature of your business.
You may only contact people through WhatsApp if:
- They provided you with their mobile phone number.
- They agreed to be contacted through WhatsApp.
You must not confuse, deceive, defraud, mislead, surprise people with your communications, or send them spam.
You must respect all requests, both inside and outside WhatsApp, that people send to block, stop, or otherwise opt out of communications you send through WhatsApp, including removing that person from your contact list.

The sections below, "Explicit consent" and "Acceptable message types", apply only to the WhatsApp Business Solution (WhatsApp Business API).
- Explicit consent:
  - To send a WhatsApp message to a person, you must first receive their explicit consent confirming that they want to receive your future messages on WhatsApp.
  - Explicit consent must clearly state that the person agrees to receive your messages on WhatsApp and must clearly state the name of the company.
  - You are solely responsible for determining the method for obtaining explicit consent, as well as ensuring that you obtained it in a way that complies with applicable laws for your communications, including the required notices and permissions under applicable law.
  - To ensure an effective user experience, consult the recommended consent practices.
You may initiate conversations only with approved message templates.
You may respond to a user’s message without using a message template, provided that it is within 24 hours of the user’s last message.
You may respond with automated messages during the 24-hour window.

You are responsible for issuing and ensuring all applicable notices, as well as obtaining all permissions and consents necessary to collect, use, and share people’s content and information. This includes maintaining a published privacy policy and complying with applicable law.
Do not use data provided about a person with whom you communicate through WhatsApp, other than conversation content, for any purpose that is not reasonably necessary to exchange messages with that person.
Do not share or ask people to share full individual payment card numbers, bank account numbers, personal identification document numbers, or other sensitive identifiers.
You may not forward or otherwise share one customer’s chat information with another customer.

Organizations or individuals involved in activities related to terrorism or organized crime are prohibited from using WhatsApp Services.
The use of WhatsApp Services to facilitate or organize criminal activities, such as exploiting or causing physical, financial, or other harm to people, businesses, or animals, is prohibited.
Organizations must not discriminate or arbitrarily suggest a preference for or rejection of people due to a personal characteristic, including but not limited to race, ethnicity, color, nationality, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, disease, or genetic disorder.
Messages must not include offensive content, such as nudity or sexually explicit material, as determined by WhatsApp at its sole discretion.

To learn more about these policies, click the following button: